The tourist sector is on the verge of a major shift thanks to artificial intelligence (AI). Like the advent of the Internet or cellphones, it is upsetting conventional wisdom, altering traveler expectations and driving businesses to be creative. By 2025, artificial intelligence will have become a major instrument for providing tailored experiences, streamlining procedures and boosting company competitiveness.

But, this change also brings up organizational, environmental and ethical issues. How can travel companies get ready for this unavoidable future? Over the next twelve months, let’s find five key trends that will change the travel industry.

1.Generative artificial intelligence: unprecedented personalization

Creating custom travel experiences will increasingly depend on generative artificial intelligence. This technology will be able to create immersive visualizations to sample locations, develop instructions catered to each passenger, and construct individual itineraries. Powered by this artificial intelligence, conversational chatbots will provide quick and natural help, precisely addressing user inquiries.

For industry experts, these tools are no longer just basic aids but become creative and operational partners.

2.AI Agents: virtual concierges who go everywhere with us!

The emergence of tailored digital assistants—also known in French as Agent AI or Agentique—will significantly change tourism in 2025. Imagine a smart friend who looks after everything for you: it knows your preferences, organizes your trips, reserves your events, and stays accessible to assist you in real time, regardless of your location.

More than simply a tool, these AI-powered assistants become your bespoke trip guides. These AI-powered bots provide real-time help, arrange events, provide tailored itineraries, and evaluate each user’s preferences. Their capacity to learn allows them to predict passenger demands, hence improving their happiness. And a lot more.

3.AI and Videos: A new tool for our destinations and attractions?

OpenIA released their new Sora version, Sora Turbo, a video generator built on a straightforward text request, available to ChatGPT Plus and Pro customers last December. A few days later, Google responded with Veo2, an improved version of its own video creator. The array of iA video generating tools is always expanding with the entrance of these new, ever more sophisticated technologies, and thus the options for content production.

More than a technical breakthrough, video generators dramatically change the creative process, hence enabling accessibility, particularly for SMEs with constrained marketing budgets and resources. Opening up interesting new vistas for content production, as Lysandre Michaud-Verreault just noted, Though, at this point (January 2025), they are still lacking in quality and maturity, particularly for marketing campaigns targeting the general travel public. Their application still has to be evaluated carefully.

Certainly, the image is probably going to alter quickly and in only a few months…

4.Automation and fluidity: redefining the customer experience

The consumer experience will be greatly enhanced by automation. By 2025, artificial intelligence will be able to manage several activities in real time, hence ensuring smooth contact with passengers.

Uses of applications:

• A booking system like Expedia can manage complicated requirements, such as reserving a package combining hotel, transportation and activities, with only a few clicks.
• Consumer e-mail automated responses
• Hotels like Fairmont Le Château Frontenac might employ chatbots to respond to inquiries from consumers in their local language, 24/7.

These technologies will not only increase traveller happiness but also maximize operational expenses for tourist companies.

5.Human resources transformation: human-IA collaboration

For instance, generative AIs like ChatGPT increase employee competitiveness by automating mundane jobs, creating initial drafts of papers, plans or communications, and fast translation. It also provides tailored solutions and helps people to access information, so allowing them to concentrate on strategic and creative activities and so increasing their efficiency and creativity.

A new Google study projects that artificial intelligence may save an average of 175 hours annually per worker, therefore releasing time for strategic tasks. That’s rather remarkable; the equivalent of almost a month’s labor.

The effect is so significant that businesses and organizations have to prepare an AI user handbook for staff members.

The AI and Tourism Working Group has thus just made accessible, free of charge, an example Policy and guidelines on the use of artificial intelligence. This policy is based on best practices in ethics and compliance and has been created to fit the demands of our sector.

And what about the environment?

Particularly in the tourist industry, artificial intelligence’s environmental effect is becoming a main concern in 2025. As I said in my article on the topic with Guillaume Cromer: AI-related technologies draw huge amounts of energy to run the data centers needed for their algorithms. Essential for individualized experiences and predictive analytics, these systems pose significant challenges regarding their carbon footprint.

Many projects have been started in reaction to these issues:

• Tech firms are trying to make their AI models more efficient by means of optimizing algorithms. This calls for adjusting algorithms to lower power use without sacrificing great performance.
• To minimize their environmental effect, major companies like Google and Amazon are funding infrastructures run by renewable energy (solar, wind).
• Hardware developments: Companies such NVIDIA, a pioneer in artificial intelligence acceleration processors, are creating more energy-efficient components.

Though the environmental effect is still concerning and merits our focus, these initiatives will help us to more harmonize innovation, technology and sustainability in reaction to the rising demands of eco aware travelers.

At the same time, ethical concerns like data privacy and the equitable use of technology will continue to shape debates. Businesses will have to follow rigorous legal rules like those suggested by the Montreal Declaration on Responsible AI.

Disclaimer :

The information provided in this article is for informational purposes only and does not constitute financial, business, or professional advice. While we strive for accuracy, we do not guarantee the completeness or reliability of any information mentioned. Any actions taken based on this content are at the reader’s discretion. Additionally, this article may include references to third-party technologies and services; we do not endorse or take responsibility for their practices. Readers are encouraged to conduct their own research and consult experts before making decisions related to artificial intelligence and travel technologies.